Podcast Episode 51 – With Gresham Harkless

Creating a Stand-Out Online Brand Identity

November 23, 2022

Effective brand identity on the internet helps you establish a reputation and credibility. Search engines use keywords and other signals in order to rank you so that your content is visible to your target audience. Therefore, since online visibility is a critical aspect of being seen on the internet, join this conversation and learn more about how you can leverage technology as a public speaker with Gresham Harkless

Gresham “Gresh” is the founder of CBNation and Blue 16 Media. CBNation is a Business to Business (B2B) Brand focusing on increasing the business success rate by providing visibility and resources for CEOs, entrepreneurs, and business owners.  CBNation consists of blogs (CEOBlogNation.com), podcasts (CEOPodcasts.com) and videos (CBNation.tv). Blue 16 Media helps change lives through media & technology, including a digital marketing agency providing digital marketing services, including web design & SEO, to small to medium-sized businesses and organizations.

Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. Gresham is a proud graduate of Howard University & Georgetown University. He was selected in 2022 as a 50+ Black Marketer on the Rise in Influencer & Media Innovators. He also is a graduate of the 2020 Leadership Center for Excellence Young Professionals Program ’16.

Tune in and get ready to take notes!

Key Highlights

[01:52] Meet Gresham Harkless and know him at a personal level

[05:20] How Gresham got over the fear of public speaking

[07:06] How our over-visualization of what might happen magnifies our fear

[09:14] The journey of blogging that gave Gresham a good fortune

[13:00] Tips to stand out and be known on the internet from an SEO standpoint

[16:48] A bit about HARO, taking your pitch to the next level

[21:28] Ways to build credibility and site reputation  as a public speaker

[26:25] How search engines work: crawling, indexing, and ranking 

[28:56] A bit about Alexa score and how you can find out your website’s score

[30:44] Tools that will boost your brand identity to the world as a public speaker

[33:17] Type of content that Gresham will accept to post on his CBNATION platform

[35:11] The one message Gresham would share for the rest of his life

[37:30] The best places to reach out and connect with Gresham Harkless

Notable Quotes

  • One of the best things about college is that it gives someone an opportunity to get out and step away from their comfort zone, where growth is found. –  Gresham Harkless.
  • We over-visualize something in our head, and this magnifies the level of our fear. – Phillip Sessions.
  • Building a successful media company requires leveraging as many social media platforms as possible. – Gresham Harkless.
  • Video is the perfect medium for exploding your brand identity to the world as a public speaker. – Gresham Harkless.
  • People want to visualize you being on stage before inviting you to speak on their stage. – Philip Sessions.
  • Visibility+Resources=Success. – Gresham Harkless.
  • You cannot lose when you run your own race. – Gresham Harkless.

Resources Mentioned

  1. HARO: https://www.helpareporter.com/
  2. SourceBottle: https://www.sourcebottle.com/

Links

Gresham Harkless

Website: https://iamgresh.com/

Instagram: https://www.instagram.com/progreshion

LinkedIn: http://www.linkedin.com/in/greshamh

Philip
Instagram: https://www.instagram.com/iamphilipsessions/?hl=en

TikTok: https://www.tiktok.com/@philipsessions

LinkedIn: https://www.linkedin.com/in/philip-sessions-b2986563/

Facebook: https://www.facebook.com/therealphilipsessions